Wheat Thins goes HFCS free and a Giveaway!

This is not the first time I've written about Wheat Thins.  First, I wrote about all of the high fructose corn syrup in Wheat Thins (and other crackers).  Next, I wrote about a HFCS-free Wheat Thins cracker that I happen to like a lot while bemoaning the fact that so many Wheat Thins products still have HFCS in them. 

Wheat Thins listened!  They have started to revamp their crackers to be high fructose corn syrup free!  Wheat Thins Original, Reduced Fat, Big, and Hint of Salt are already on the shelves reformulated sans HFCS, and similar changes are coming to other Wheat Thins varieties in 2010.  And the crackers reportedly remain free of hydrogenated and partially hydrogenated  oils.  Great news!

And now a little word about sugar and HFCS...  A lot has been made about companies making the switch from HFCS to sugar.  Companies are making the switch from HFCS to sugar and celebrating it - a smart marketing move. No, that simple switch does not make a product instantly healthier.  Too much sugar is still too much sugar, and we would all do well to limit our intake of sugar.  (Easier said than done for this sugarholic writer, but I'm trying!)  But, as you know, I hold a special feeling of disdain for HFCS and think we are better off just not consuming it.  I, frankly, am thrilled to see companies making the switch away from HFCS.  That's all I have to say on that for now.  Companies will listen to what their consumers want, so read those labels and let your pocketbook talk!


Back to Wheat Thins.  A rep working with Wheat Thins read my blog and sent me the good news.  (Special thanks also to Karen S. who let saw an article about Wheat Thins going HFCS-free back in August.)  Thanks for listening to your consumers, Wheat Thins!



Giveaway!
The lucky winner will win a sample of the reformulated HFCS-free Original and Reduced Fat Wheat Thins.  To win, leave a comment.  For extra entries, you can do each of the following (be sure to leave an extra comment for each extra entry):

1. subscribe to my main blog's feed,
2. become a fan on Facebook,
3. tweet about it,
4. follow me on Twitter.

The winner will be announced on Thursday, November 19.  The winner must be willing to provide a US mailing address within a week of contest close.